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Keynote: Richmond Logistics And Supply Chain Forum

June 2, 2019 @ 8:00 am - June 4, 2019 @ 5:00 pm

Making Informed Operational Decisions with your Three Key Constituents in Mind

Rocky Romanella, Former President of UPS Supply Chain Solutions
In this dynamic and down-to-earth keynote address, Rocky draws from his 35+ year career at UPS and uses simple but effective storytelling techniques to recount his journey as a senior leader across all aspects of UPS and UPS Supply Chain Solutions. As one of the architects of UPS’s entry into supply chain and logistics, Rocky will offer guidance on how senior-level leaders of logistics and supply chain management can create a performance-driven organization that operates more efficiently and effectively by applying the principles of Balanced Leadership. He’ll also showcase how operational leaders can help people at all levels of an organization see the bigger picture and promote moral and ethical behavior. At the core of Rocky’s operational and business success is his Balanced Leadership approach, which takes into consideration three key constituents – customers, people and shareholders – who must always be represented in the decision-making process.

A comprehensive supply chain, utilized properly, can be a strategic and competitive advantage. In today’s competitive environment it is being taxed by multiple internal and external factors on a daily, hourly and sometimes minute-by-minute basis. As a leader, it is critical that your decisions are timely and informed decisions that will have a positive impact on your customers, employees, stakeholders, vendors, and the organization as a whole. Approaching your role with the understanding that your people are your greatest asset and will differentiate your company from the competition in today’s highly competitive business environment will be an essential ingredient to your success. You will understand the value of having the best, the brightest , most informed and best educated people in the industry as part of your team. Rocky will demonstrate through his “boots on the ground experiences” that his investment in the people in his care were critical to the success of UPS SUPPLY CHAIN SOLUTIONS as they entered new verticals such as Healthcare and High Tech.

A balanced leader with a high level of emotional intelligence requires another level of skill that goes beyond education, job experience, and technical know-how. Active listening, building strong relationships and taking responsibility all contribute to what it takes to be a successful operational leader in today’s ever-changing business environment. With a complete, robust and articulated vision, strategy, training and communications plan, you will accomplish your goals and objectives though walking the talk and your daily actions. Rocky’s playful nature can help us to open our minds to the idea that we shouldn’t take ourselves so seriously that we lose sight of the fact that true operational and business success requires a dedicated team effort.


June 2, 2019 @ 8:00 am
June 4, 2019 @ 5:00 pm


Ritz Carlton Golf Resort in Naples, FL
280 Vanderbilt Beach Rd
Naples, FL 34108 United States
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