I wanted to thank everyone for your input, expertise and thoughtful response to our question, “How to create a perfect meeting?” Below is a summary of your responses to questions 1 and 2:
These events provide a fantastic opportunity to expand your customer experience beyond typical interactions like sales, training, and consulting. Further, having your customers interact with each other is priceless. Strategically coordinating simple conversations between your participants can accelerate their growth and development, create AHA moments that will help them in their day to day routines and challenge them to seek news ways to run the business. Customer-to-customer conversations can ignite new up-sell and expansion opportunities.
1. What are the goals of the event?
Remember your SMART (specific, measurable, attainable, relevant, time-bound) objectives, and use this approach as you take extensive notes and action plans for each workshop and breakout. Once you have the foundations of your event sorted out, you can start handpicking all the workshops to round out your event and make it sparkle
2. What type of event is this?
The first question to ask is about the nature of the event, as all subsequent event planning questions will be determined by this answer. Is this a meeting? A corporate event? A promotional event? The nature of the event will determine the activity and often the location.
I am very interested and am sure you have your own thoughts that you would like to share. Over the next few editions, we will build out a question or two using your thoughts. Please send me your thoughts on questions 3 and 4 for our next edition: 3. What is the best time for this event? and 4. What is the theme of this event?. Please email me with your ideas at [email protected]. We will also have a new video podcast available on this subject shortly (details below).