Rocky Romanella, Sr. Partner at 3SIXTY, shares a popular story he often includes in his keynotes as an example of BEING THE BEST IN THE INDUSTRY and how you can BE THE BEST IN YOUR INDUSTRY:
When I was a child, I had the opportunity to visit the Hershey Chocolate Factory in Hershey, PA. It was amazing to see all that chocolate… up close… my taste buds a blaze.
What left an impression after all these years was touring the factory and seeing the chocolate being made by hard working local people from beginning to end. As an adult, I realized the confidence the Hershey organization must have had as literally thousands of people walked through their factory while they made their famous chocolate bars.
I ask each of you, what story does your operation tell? How does your operation or department represent your brand?
Your goal is to be as confident in your people and your operation as Hershey is in theirs. As a leader, regardless of your area of responsibility, you have your own “Hershey Factory.” You need to make sure your customers would be equally proud of what they see in your facilities, people and solutions.