Growth Stories: Don’t Let Your Strength Become Your Weakness:
Sometimes there is an obvious path to growth, but it may be a trap. Follow that path and your strength may become your weakness. Growing value, and not focusing on price and volume will help prevent you from becoming a commodity. For this to happen, you will need to be more transformative in your approach. I talk to Rocky Romanella, former President of Retail Services at UPS, about one such transition. Don’t stop at the first right answer.